Sales and marketing Greenland Ruby
Hayley A. Henning is a highly visible leader in the Colored Gemstone Industry and is the VP of Sales and Marketing for Greenland Ruby, a Greenland based company, and subsidiary of Norwegian Iron Ore miner Rana Gruber. Greenland Ruby is licensed to mine and develop the business for rubies and pink sapphires in Greenland.
Ms. Henning is responsible for the unique opportunity of introducing these newly discovered gems to the Gemstone and Jewellery industry, and to a new generation of jewellery buyers, at large. Her tasks include product and concept development, creating marketing materials, including social media coverage and media management, relationship building and maintenance with clients, as well as pricing and category strategies and sales channels globally. Hayley has established the Pink Polarbear Foundation as the CSR arm of Greenland Ruby.
Ms. Henning has twenty years of marketing and corporate social responsibility (CSR) experience in the gemstone and jewellery industry. Previously she served as Executive Director of The Tanzanite Foundation at TanzaniteOne Mining Limited, where her CSR initiatives, which included various schools, orphanages and empowerment projects, were recognized by The United Nations and CIBJO. Hayley is the co-publisher of a book on Tanzanite with renowned jewelry journalist Didier Brodbeck
In her high-profile status, she is a Member of the American Gem Trade Association (AGTA), International Colored Stone Association) ICA), American Gem Society (AGS). New York Jewelers Group (NYJA) and Women’s Jewelry Association. (WJA)
She studied Bachelor of Social Science at University of KwaZulu-Natal from 1986 to 1990